When Hans Clemens came to Kirchardt/Baden with his family in 1948, he – like many people of his generation – was literally left with „nothing“ as a result of the Second World War. Nevertheless, the newly awakened optimism of this time, which was the dawn of the era that has gone down in history as the „economic miracle“, also gripped entrepreneur Hans Clemens.
His sister lovingly made them by hand and each teddy was an individual and lovingly crafted one-off. Demand soon began to increase and the business was continually expanded. The first employees were added. With the economic upturn came the final breakthrough for the company. It was almost impossible to cope with the many requests, as many other plush toys had been added in the meantime, but the absolute bestseller and everyone’s favorite was still the teddy bear.
In the following years, as everywhere in the industry, crises had to be overcome, but thanks to the cohesion, the well-known Clemens quality and the unmistakable style, the company overcame them. Today, these unique pieces, painstakingly handcrafted from old Wehrmacht blankets, are coveted collector’s items – and relics of a bygone era. The new company grew as the tasks grew: Employees were hired permanently and the production program was expanded to include a variety of plush toys – the „breakthrough“ was achieved.
